Yash Pathak

Work

About

From Fragmented Tools to a Unified Influencer Discovery & Planning Platform

How structured UX and system thinking simplified high-volume influencer decision-making

Designed for data-heavy SaaS workflows

Unified Discovery → Planning → Reporting

Improved decision speed & workflow continuity

✦ The Challenge

ViralPitch Discovery started as a functional but fragmented system for influencer discovery.


While the platform had access to rich creator data, the experience struggled to translate that into clear decisions for brands.

CORE CHALLENGES

  • Data without hierarchy - Users saw metrics, but didn’t know what mattered

  • Heavy tables, low usability - Large datasets were hard to scan and compare

  • Disconnected modules - Discovery, Lists, and Reports worked in isolation

  • No workflow continuity - Users had to manually track progress across tools

  • Planning outside the product - Campaign decisions often moved to Excel

👉 The product had power — but lacked structure, flow, and clarity

✦ My Role

As the Product Designer, I worked on the end-to-end desktop SaaS experience.

Product Design & UX Strategy

Structuring complex workflows into usable systems

Information Architecture

Defining how data is grouped, prioritized, and surfaced

Dashboard & Table Design

Designing for high-density, scalable datasets

System Consistency

Aligning multiple modules into one unified experience

✦ The Transformation

  1. From Features → System Thinking

Instead of improving isolated screens, I restructured the product into a connected workflow system:

Discovery → Find influencers

Evaluation → Compare & analyze

Planning → Organize into lists

Reporting → Measure performance

👉 This shift ensured continuity across the entire user journey

  1. Reimagining Discovery (Search Module)

The discovery experience was redesigned as a data-first decision layer.

WHAT CHANGED

  • Introduced high-density, easy-to-scan tables for faster decision-making

  • Standardized key metrics like followers, engagement rate, and audience quality

  • Designed a progressive filtering system to simplify exploration

  • Enabled sorting and customizable column visibility

  • Created a dedicated section for unlocked profiles for quick access

  • Introduced “My Favorites” to help users validate choices before spending credits

Key Insight: Users don’t “browse influencers” - They analyze datasets

  1. Designing for Comparison at Scale

Users were opening multiple profiles to compare creators.

SOLUTION

  • Structured side-by-side comparable data

  • Standardized metric formats

  • Reduced need for deep navigation

👉 Enabled faster and more confident decisions

  1. Lists → From Storage to Planning Engine

Previously, lists were passive. I redesigned them as active campaign workspaces.

INTRODUCED

  • Status-based Workflow:

    • Prospects

    • Outreach

    • Negotiation

    • Hired

    • Rejected

  • Inline Editing:

    • Cost

    • Deliverables

    • Status

👉 Lists became a live campaign pipeline

  1. Reports → From Data to Insights

The reporting module was redesigned to focus on clarity over volume.

IMPROVEMENTS:

  • Modular dashboard cards

  • Platform-wise breakdowns

  • Historical vs actual comparisons

  • Content + performance integration

I shifted from data display → decision support.

✦ Core UX Principles

1.

Progressive Disclosure

Show less → reveal more when needed

2.

Consistent Data Patterns

Same metrics, same structure across modules

3.

Minimized Context Switching

Inline actions over navigation

4.

Visual Hierarchy over decoration

Clarity > aesthetics

✦ Key Product Improvements

Unified Discovery → Planning → Reporting flow

Reduced cognitive load in large datasets

Enabled faster filtering and scanning

Eliminated need for external tracking tools

Introduced structured campaign workflows

✦ The Impact

  • Reduced time to identify relevant influencers

  • Increased shortlist and list creation rate

  • Increased decision confidence for brands

  • Reduced dependency on Excel/manual workflows

Create a free website with Framer, the website builder loved by startups, designers and agencies.