Redesigning Influencer Discovery for Faster Decisions at Scale
Reduced decision friction by merging discovery, planning, and
reporting into one workflow.
200M+ profiles searchable
Faster campaign planning
Discovery → Outreach in one flow
Introduction
What is Discovery?
A platform to discover, evaluate, and shortlist creators for campaigns.
All in one unified system.
My Role
Product Designer, end-to-end from UX strategy to execution across the entire experience.
Problem
Brands had rich creator data —
but no clear decisions.
No signal — Metrics lacked prioritisation
Overload — Large datasets slowed comparison
Disconnected — Modules worked in isolation
No flow — No clear path to campaign planning
Solution
From browsing creators → Making Decisions
The experience was restructured to guide users from exploration → evaluation → action —
making every step clearer and more outcome-driven.
Brought clarity by focusing on what actually mattered
Introduced guided workflows across the journey
Connected discovery, lists, and reporting into one system
✦ KEY PRODUCT IMPROVEMENTS
Reimagined Discovery with a modern, decision-first experience
Transformed dense datasets into clean, scalable tables
Improved creator evaluation using KPIs, graphs, and structured insights
Expanded reporting into specialized analytics workflows
Connected discovery, planning, and reporting into one system
✦ Core UX Principles
1.
Progressive Disclosure
Show less → reveal more when needed
2.
Consistent Data Patterns
Same metrics, same structure across modules
3.
Minimized Context Switching
Inline actions over navigation
4.
Visual hierarchy over decoration
Clarity > aesthetics
✦ The Impact
Reduced time to identify relevant influencers
Increased shortlist and list creation rate
Increased decision confidence for brands
Reduced dependency on Excel/manual workflows
Open to opportunities
Let’s solve meaningful product problems together.
Always open to discussing product, design, or ideas.